Joseph Iozzi is the sole employee of Joseph Iozzi Inc. He is an award winning Art Director, Copywriter, Photographer, Cinematographer, Creative Director, Package Designer, and all around great guy.
At 12 years old in 1958 I decided to take a sabbatical from the 6th grade to explore my inner self, and the streets
of New York where I was born. My mother and I saw no real use in
continuing, what was up until that point, a lackluster education. I would
receive greater lessons in life on the sidewalks of New York. From 200th street all the way down
to Battery Park, nearly the entire 13.4 miles of Manhattan, I would
walk. East side, west side, all around the town. The streets
provided me with an education unavailable in any school or college
at the time. Unfortunately, my sabbatical came to an abrupt halt
when on one day during one of my walks, I found myself walking with
the 33rd President of the United States, Harry S. Truman. When
visiting the Big Apple he always stayed at The Carlyle Hotel on East
76 Street. He would religiously take his "constitutional" each
morning at 7 AM. So one day I decided to tag along with Harry,
several reporters, photographers, and 2 secret service men. A
friendly, cozy group.
We move forward to my pizza period. No, we'll
skip that for now. We'll jump ahead to my impresario period. Much
more fun. In 1969 I co-produced concerts for The Ike & Tina Turner
Review, The Beach Boys, Wilson Pickett, The Coasters, and 14 other
big musical acts. This was all in one week at the Kingsbridge Armory
in The Bronx. The world's longest running indoor rock concert. And
I suppose at this point I should include my Madison Avenue period. This ran concurrently with my impresario period, and after my sabbatical period. Since the time I saw Gary Cooper with Patricia Neal on his arm in the movie, The Fountainhead, I always wanted to be an architect. In high school my architectural art work (scratchboards) were exhibited at the local museum in Binghamton NY for two years in a row. I received a Golden Key Award from Scholastic Magazine. I received a State Regents Diploma in Art, the first ever from my high school. I was on my way! Move over Howard Roark. Nothing could stop me now! Except perhaps, math. I couldn't add two and two, and come up with four. For some odd reason these architect people insisted upon the corners of buildings, and windows, and doors always meeting up precisely at the corners. Having no feel at all for these pesky measurements this was something I could not mitigate in my favor. My dream was in ruin. My life was finished. There was little doubt I would become a rudderless bum. But wait. What about an alternate profession, something creative like an architect. Without a single beat my mind quickly came up with a solution. My mind is very fast like that when posed with an insoluble problem. Advertising! What else. It's a natural. You don't need a lick of math, and you don't even have to be very bright (another of my short comings). After being turned down for entry at Pratt Institute and Cooper Union, I started night school at the School Of Visual Arts while I delivering packages in the day time. First for Airline Delivery Service (not at the airport, but in the basement of Grand Central Station), then for Arthur Litoff Studios. Arthur Litoff provided "art" services for agencies and clients. I could drop off my resume along with the package. What an opportunity for me. However, it produced no job offers. I would then move on to a job in the bullpen at L. W. Frohlich, a pharmaceutical agency. It was just a short jump away from there to my dream job, Doyle Dane Bernbach, the hottest ad agency in the world. They were the agency that produced advertising for VW, Avis Rent A Car, Polaroid, Sony, Levy's Jewish Rye Bread, and Chivas Regal Scotch. Classic ads like, Think Small, and We Try Harder, were pumped out like water from a powerful spring after a monsoon. I would be lucky enough to soon call it my home. DDB was named by Advertising Age, "The most creative agency in the history of advertising". No argument from me. It was Camelot. I went from DDB to Young & Rubicam, and then in 1969, I hung out my own shingle on 38th street just off 5th Ave. Joseph Iozzi Inc. was born. I was lucky as hell to have a couple of big names as my first clients. Arrow Shirts, Hertz, and Celanese. In 1979 Warner Bros. came calling and The Movie Channel & Nickelodeon were born. The rest, as they say, is history. Well, I see this getting kind of long, so I'll leave you with these two words. The End.